a good cause needs a better foundation
The CLEAR Assessment
Your mission needs to be more than just a tagline.
Do-gooders are the most important voices in any community, and some of the least visible ones. Not because the work isn’t worthy of attention, but because the tools and frameworks most marketers reach for weren’t designed with you in mind.
The way you show up on online, right in the feeds of the people you serve, matters more than any trend or paid campaign ever could.
So the CLEAR Assessment starts there, right at the heart of your brand, because that’s where trust is built.
INTRODUCING:
The team-led marketing assessment built for brands doing good.
Our team conducts a comprehensive review of every layer of your marketing and brand presence. We look at 15 dimensions across five core areas, with organic social and your community at the center of the analysis.
C – Creative Identity
How you look. Brand identity, visual consistency, design systems, logo usage, and creative assets
Many brands think that a good mission makes up for inconsistent or incongruent branding. That’s not the case. As a do-good brand, good, consistent branding shows your audience that you’re to be safe and trusted.
L – Language
How you look. Brand identity, visual consistency, design systems, logo usage, and creative assets
Many brands think that a good mission makes up for inconsistent or incongruent branding. That’s not the case. As a do-good brand, good, consistent branding shows your audience that you’re to be safe and trusted.
E – Ecosystem
How everything works together. From website to Google Business Profile to comments on Instagram
Sometimes we tailor marketing efforts to each location too much, making it unrecognizable. A good marketing ecosystem means you are visible in the same way everywhere.
A – Audience
About your people. Where they are, how they need you to show up, what they’re saying that you’re missing
The root of everything we do: the people and how you can communicate with them. Even the best marketing efforts will be unsuccessful if they’re given to the wrong people.
R – Roadmap
Your architecture. User journey, programs, services, CTAs, invites, any way people are guided to take action
When someone finds you, there should be no confusion about what to do next. A clear path from “I just found you” to “I’m on your team” should exist so you can connect and scale.
Your marketing is busy…but is it working?
→ You’re posting consistently but your audience isn’t growing
→ Your messaging feels off, but you can’t pinpoint why
→ Your brand looks different everywhere you show up
→ You’ve invested in tools, platforms, and content with little to show for it
→ You know you need a strategy, but don’t know where to start
CLEAR is built for you, the lean teams doing big work.
What you get
Four deliverables. Zero guesswork.
1. Written CLEAR Assessment Report
A comprehensive evaluation of all 12 dimensions — specific observations, identified gaps, and prioritized recommendations written for your organization, not a template.
2. Prioritized Action Plan
A clear, sequenced list of next steps organized by impact and urgency — realistic for a lean team to act on immediately, with or without us.
3. 90-minute live debrief call
A working session where our team walks you through findings, answers your questions, and helps you think through priorities together.
4. Recorded walkthrough
A video walkthrough of your full assessment to revisit anytime and share with your team.
Let us help you!
You deserve to be found.
There’s a quiet belief in a lot of mission-driven organizations that investing in marketing is somehow selfish. Like resources should go toward programs, not positioning. But if the people who need you can’t find you, or don’t understand what you do, the mission suffers.
The CLEAR Assessment gives your team a clear-eyed look at how your organization is showing up and a practical roadmap to show up better.
Not flashier. Not more “corporate”.
Just clearer, more consistent, and more true to who you actually are.
